Lei Zhang's profile

First Stitch | Branding | Visual Identity

First Stitch is a foreign trade company focusing on textile production, manufacturing and export. The name "First Stitch" can be understood as "the first stitch" (the customer finds the source of production, which means that there is no middleman and the price is the cheapest).

Through a bunch of "stitches", the logo is directly and applied throughout the entire visual system, using this bunch of "stitches" to highlight the cultural connotation and corporate connotation of the "first stitch". On the basis of stitching, make arrangement and combination to form a dense quilting background, showing and highlighting the brand visual culture through different materials.

汇升绗缝是一家专注于纺织品生产制造出口的外贸公司,取名为 “First Stitch” 顾名思义可以理解为“第一道缝针”(客户找到了生产的源头 , 意味着没有中间商,价格最便宜)。

标识通过通过一束 “缝线”,直接并应用贯穿于整个视觉体系,用这束 “缝线” 来烘托 “第一道缝针” 的文化内涵和企业内涵。在缝线的基础上做排列组合,形成织密的绗线底纹,透过不同的物料展现和烘托品牌视觉文化。

First Stitch | Branding | Visual Identity
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First Stitch | Branding | Visual Identity

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